Running a dumpster rental business has its perks. 

But if you’re not generating dumpster rental leads on a consistent basis, the business is likely to fizzle out.

If you’re struggling to generate leads, read on!

What are dumpster rental leads?

Let’s first start with what a lead is.

A lead in general terms is any individual who has interacted with your business or expressed interest in becoming a potential customer.

A dumpster rental lead can be someone who visited your website, made a call to your business, filled out a form, or even a referral from a previous customer.

Here are a few examples of dumpster rental leads:

✅ Someone who searched “dumpster rental” on Google clicked on your ad and filled out a form to get a quote.

✅  An individual who called your phone number from a classified ad.

✅  Someone who found you on Facebook and requested pricing on dumpster rentals

What makes a good lead?

What distinguishes a good lead from a bad lead is the user’s intent, and your ability to follow up with that lead and eventually close a sale.

Obviously, with dumpster rentals, your goal should be to close as many leads as possible, but if you’re not collecting the right information through your forms or tracking where your calls are coming from lead quality can be poor.

With dumpster rental leads, in particular, there is a good amount of information required to turn the lead into a sale.

Here are some things you can ask your potential customers to ensure you’re getting good leads.

✅ First & last name

✅ Email address

✅ Phone number

✅ Address

✅ Dumpster size

✅ Types of debris

There are a number of benefits to collecting this information when generating dumpster rental leads.

First, with the customer’s name, you’ll be able to properly address them on your follow-up call or email. Using the customer’s name is a great way to help establish rapport.

With the email address and phone number, you’ll be able to communicate with that lead in the future. Whether you convert that lead into a sale or not, you’ll still be able to send them additional materials like email newsletters, SMS messages, etc.

Finally, collecting some information about the dumpster rental job like address and size will help prepare you in advance for giving them an accurate quote. Many times, people may be outside your service area or be discarding hazardous materials. The more you know about their project the better equipped you are to follow up and close the sale.

How to get dumpster rental leads

It goes without saying that most potential customers are looking for dumpster rental companies online. Whether they find you from a Google search or via Social Media, most inquiries will be directed in some way to your website.

With that in mind, let’s look at some ways to generate dumpster rental leads online.

Website

Think of your website as the online version of a brick-and-mortar store. 

In order to collect leads with your website, you need some way of collecting customer information.

Forms

One way to collect customer information is through lead forms. If you’re using a CMS like WordPress or Leadpages, you can set up form fields to collect the information we mentioned above. Namely, the visitor’s contact information and a bit about their particular project.

Phone calls

Even though you may have all the potential questions a customer might have listed on your website, people generally like to call to speak with someone before handing over their credit card information. 

It’s important to have a dedicated person available to take calls and collect lead information so you can properly follow up with any additional questions they may have.

How to get traffic to your website

Collecting dumpster rental leads via forms and phone calls may seem straightforward enough, but without traffic to your site who’s going to fill these forms out or call your business?

This is where website traffic comes into play.

Dumpster Rental Advertising

Advertising is one of the most basic tactics for getting dumpster rental leads online. With platforms like Google Ads and Microsoft Advertising, you can send users actively search for terms like “dumpster rental near me” to your website.

Here is an example of dumpster rental advertising on Google:

 

Notice how the first four results in a Google search for “dumpster rental near me” product ads?

With search ads, you can specify which headline and product features you want to show users and craft your offerings like a discount or quick dumpster delivery to get users interested in clicking on your ad.

While it does cost money to run ads on platforms like Google and Bing, they’re surefire ways to generate more dumpster rental leads!

Organic Search

Whether or not you have the budget to advertise your dumpster services, you SHOULD be investing in SEO. 

Although it can take several months or even years for a new website to start getting a significant amount of organic traffic, the long-term benefits are the potential for tons of “free” traffic. 

In order to start ranking organically, you’ll need to invest in content for your site. This way, Google can index your site and start serving it in the results pages (SERPs) when someone is looking for services you provide or questions you’ve answered through your content.

Some great content ideas for generating dumpster rental leads:

✅ FAQs: how big is a 20-yard dumpster, how much does a dumpster rental cost, what is a roll-off dumpster.

✅ Use cases: home projects, construction projects, junk clean outs

✅ Product offering: dumpster sizes you offer, locations you serve, discounts, etc.

Social Media

While social media is often considered more of a mid-to-top-of-funnel marketing tool, it’s a great way to introduce potential customers to your brand.

Even if you don’t have the ability to reach people searching specifically for dumpster rentals (like you do in Google or Bing), you can still build relationships with businesses you’d likely service.

For instance, there are a ton of realtors, construction companies, and service providers who frequently require dumpster rentals for their clients.

You can use platforms like Facebook and Instagram to search for these types of companies, follow them and start engaging with their content. 

Some tips:

✅ Post content consistently (at least once a week)

✅ Follow accounts in specific industries (construction, real estate, junk removal)

✅ Interact with your audience (comment, like posts, DM)

Dumpster Rental Brokers

If you’ve been in the game long enough, you’ve likely received a call from a broker asking to work with you and send you dumpster rental business.

For the newer businesses, a dumpster rental broker is a company that will send you closed leads and ask you to fulfill the rental services at a set price.

For new and old businesses alike, partnering up with a dumpster rental broker is a great way to get business without the costs of advertising or wait time for SEO.

If you do decide to work with a broker here are some things you should consider:

✅ Are they insured?

✅ What states and cities do they operate in?

✅ Do they have a good reputation?

✅ Do they specialize in dumpster rental?

Conclusion

With a variety of tactics, you could potentially adopt, getting dumpster rental leads will come down to which option best fits your business. If you’re fairly new or have the budget, dumpster rental advertising is a great way to generate more leads.

Whether you have the budget or not, you should always be thinking long-term about the benefits of SEO and generating leads organically. This will help your margins down the line!

Finally, dumpster rental brokers are a great way to get free business. Choose them carefully and they can be a great asset both short term and long term.